LOGO & identity
SHOULD ALWAYS COMMUNICATE EXACTLY WHAT YOUR BUSINESS IS ABOUT, WHAT MAKES IT UNIQUE AND WHAT TO EXPECT FROM IT IN JUST ONE GLANCE.
Achieving this effect is something which requires experience, extensive training in the way humans perceive things visually, and an aptitude for developing exciting, bold concepts.
KM Digital will do just that, taking the essence of your business or product and translating it into a simple, yet outstanding and visually stimulating logo.
It’s important your logo represents your business accurately, so we need to learn what you do and how you do it – in order to translate this into a design. The logo and identity must also appeal to your clients / customers, so once we establish who they are we’ll perform research aimed at discovering their likes & dislikes.
Your competition need to be taken into consideration; you’ll want to build on any established expectations for a business in your industry, (e.g. banks = trust & security) but also bring something new to the table; a new angle your competitors haven’t taken.
With the insights gained from the process above, we can then start generating concepts that fit the criteria required. Concepts will become sketches, designs, refined designs, and finally a brand you can’t wait to share with your customers.